
Director of Events
Nicki Keir
With over a decade across event production, creative direction, advertising, and luxury hospitality, Nicki brings both vision and execution to every project.
At ALIGN, her work centers on music-driven experiences, brand partnerships, and immersive environments — from intimate gatherings to large-scale productions.
Her network in music and entertainment runs deep, allowing for access, talent integration, and cultural alignment that goes beyond traditional event planning.
Nicki operates as a collaborator — not just a coordinator — delivering precise execution, creative problem-solving, and a deep understanding of the pace and demands of the touring and entertainment world.